9th annual Marketing Summit

Stories
May 14, 2013
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On Wednesday 29 May the ninth annual Marketing Summit will commence at Canberra’s Museum of Australian Democracy Old Parliament House.

Each year the Marketing Summit brings together Australia’s arts and cultural marketers for two days of creative exchange and insights on contemporary arts marketing.

Independent theatre producer Christine Dunstan will be the Master of Ceremonies and some highlights from this year’s lineup include:

Keynote address from Rachel Botsman on The Collaborative Revolution – We are living in a unique moment in history where technology is empowering 5′Cs – connection, creativity, communication, community and collaboration – in ways and on a scale never possible before. Using cutting-edge examples from around the world, Botsman brings to life the power of this collaborative force to transform the way we meaningfully engage with audiences, spaces and ideas that generate deep value.

Senior Manager of New Media and Analytics, Cirque du Soleil – Resident Shows Division, Andy Levey will discuss Digital strategy at Cirque du Soleil, one of the most recognised companies in live entertainment. With fans coming from all around the world, the most efficient and effective way of developing a relationship with them is through social media. From researching about a Cirque show to tweeting during intermission to posting pictures in front of a big top, discover the secrets behind Cirque du Soleil’s strategy for engaging its fans using the full spectrum of digital media.

Panel discussion: A case study of the recent Western Australian tour of Danielle Micich’s dance work Shiver and a discussion between the panel and audience about the power of community engagement resulting in potent audience development.

Panellists include, Guy Boyce – General Manager, Mandurah Performing Arts Centre, Annette Carmichael – Regional Facilitator, Ausdance WA, Fiona de Garis – Producer, Performing Lines WA.

With Canberra celebrating its centenary, APACA and the Australian Theatre Forum all happening at the same time as Marketing Summit, it’s guaranteed to be a busy few days.

Registrations are open until Friday 24 May and can be done online.

To join the Marketing Summit conversation follow #msummit. Resources – including video – will be available for the broader sector to use post-summit.