Australia’s largest ever presence at the Frankfurt Book Fair is pushing to get more Australians read throughout the world.
More than 140 Australian publishing industry representatives are expected to attend the Frankfurt Book Fair, with 69 publishers and literary agents exhibiting between 10 and 14 October.
The ‘Australian Read’ presence at Frankfurt will include a clearly branded Australian stand, a lunch presentation on the Australian market on 10 October and cocktails the next day.
‘Australian Read’ is being spearheaded by the Australian Publishers’ Association with support from the Australian Government through the Australia Council for the Arts, Austrade and the Australian Embassy in Germany.
The Frankfurt Book Fair is the largest book and media event in the literary calendar, with more than 285,000 visitors attending in 2006. Over 2500 events are planned for the five-day fair this year, with the ‘guest’ being Catalan culture.
Frankfurt is a crucial platform to push Australian literature into key world markets – particularly both eastern and western European countries.
Exports and re-export of Australian books, titles and rights were worth more than $195 million in 2003-4. Australian publishers sold 1455 rights into markets around the world in 2006-07.
Dr Wendy Were, director of the Sydney Writers Festival, and Maree McCaskill, chief executive officer of the Australian Publishers Association, will be attending the Frankfurt Book Fair as part of ‘Australian Read’.
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