Creative Connections: Session 7

What Audiences Want Online

Guest panelist:

Tandi Palmer Williams – Managing Director, Patternmakers: As the world goes online – there is more potential than ever before to reach an audience digitally. But when it comes to arts and culture, meaningful online engagement is not straightforward.

 

Watch The Webinar Recording


About This Episode

As the world goes online – there is more potential than ever before to reach an audience digitally. But when it comes to arts and culture, meaningful online engagement is not straightforward.

In this webinar, we’ll take a look at how arts organisations are growing online audiences, and the ingredients of successful digital engagement strategies.

You’ll hear about the latest research on digital participation, digital capacity building and what cultural professionals have learned from past attempts (and yes, failures).

There is no one way to approach a digital product, and in some ways, this is new, unchartered territory, but this session is designed to arm you with insight into what audiences want online.

The digital world has been waiting for this moment – waiting for YOU to come and bring your creativity online. Researcher Tandi Palmer Williams is excited to get you up to speed, get you inspired and get you ready to break all the rules.


About The Series

Creative Connections is an online webinar series for the cultural and arts sectors and will offer practical, accessible and useful content delivered by industry experts on key topics and emerging themes.

The series is focused around the theme of adaptation, and sessions will explore digital adaptation, leadership adaptation and arts practice adaptation. Sessions will be facilitated by experts in specific topic areas, with over thirty sessions available.



Tandi Palmer Williams

Tandi Palmer Williams is a researcher, data geek and consultant to arts organisations. As Managing Director of research agency Patternmakers, she manages a team of four staff to keep the arts sector in supply of audience insights, evaluation and data-informed decision-making. 

Between 2013 and 2015 she was Research Manager for the Digital R&D Fund for the Arts, based at Nesta in London. She worked with 52 cultural institutions to test new digital platforms and explore the potential of technologies like VR, AR, apps, live-streaming, games and digital products. She authored extensive research advice and contributed to resources such as the Making Digital Work toolkit and Data practice guide. As an expert in the role of research for innovation, Tandi has delivered keynote addresses at conferences, presented to the European Commission and regularly appeared on panels, such as Culture 2.0 in St Petersburg. She has spoken about audience development and evidencing the arts at the Performing Arts Connections (APACA) conference, Arts Activated, the Creative State Summit and the Arts Marketing Conference (UK). Her work has been featured in the Sydney Morning Herald, 2DayFM, Arts Hub, Arts Professional, Museums Journal, the Arts Marketing Journal and Native. As former Research Analyst (2010 – 2011) and Manager (2012 – 2013) of the Australia Council’s research team, she has a strong foundation in audience and visitor research, regularly collecting and analysing data to develop strategic organisational insights. 


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