The Visiting International Publishers (VIPs) program was developed to facilitate Australian publishers’ access to international markets and audiences for Australian writers by promoting rights sales. The program brings international publishers, agents and scouts to Australia for a week-long program. They attend events to increase their knowledge of Australian literature, and meet with local publishers and agents.
In 2016/17, the Australia Council for the Arts conducted a five year longitudinal evaluation of the VIPs program to determine:
- the impact of the program for Australian publishers and agents
- the effectiveness of the program at delivering on its aims
- options for consideration in designing future programs to further increase rights sales.
The evaluation included a survey of Australian publishers and agents who had attended the program between 2011 and 2016 (response rates of 36% and 40% respectively). The impact of the program for the international guests was also assessed (response rate of 90%).