How to work the crowd

Jul 01, 2012
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Overview

This study is a snapshot of Australian donor motivations and donor barriers to crowdfunding, and provides some indicative recommendations on ways the uptake of crowdfunding in the creative industries might increase.

It is based upon a literature review and semi-structured interviews with 17 stakeholders who have used crowdfunding in Australia, including: creative producers seeking funds; financial crowdfunding donors; Artsupport Australia mentors of artists who are using crowdfunding; and crowdfunding site stakeholders.

The Australia Council for the Arts embarked on a national strategy to explore the opportunities in crowdfunding for cultural and creative projects in 2012. The research supported a seminar on crowdfunding for the arts. Resources related to this seminar have been included in the resources box.