Electorate profiles – definitions and explanatory notes

Jul 12, 2018
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The Electorate Profiles web page provides data on arts and culture in each of Australia’s 151 federal electorates. The electorate boundaries represented are those in place at the 2019 federal election from the Australian Electoral Commission.

Visit the Electorate Profiles page or scroll down/use links below for full definitions and explanatory notes for each of the data items presented.

Engagement

Arts and cultural attendance and participation

This section presents cultural attendance and participation data for each federal electorate. These topics were part of the ABS (Australia Bureau of Statistics) 2017–18 Multipurpose Household Survey and for the first time, the survey included both children (aged 5–14 years) and adults (aged 15 years and over). The types of cultural venues/events and activities included for adults and children are shown below.

  • Adult attendance at cultural venues/events: Libraries or archives, art galleries, museums, cinemas or drive-ins, live music concerts or performances, operas or musicals, theatre, dance, other performing arts.
  • Adult participation in creative activities: Performed in drama, comedy, musical or variety act, singing or playing a musical instrument, dancing, live music concerts or performances, operas or musicals, theatre, dance, other performing arts.
  • Children’s attendance at cultural venue/events: Libraries or archives, art galleries, museums, cinemas or drive-ins, live music concerts or performances, operas or musicals, theatre, dance, other performing arts.
  • Children’s participation in creative activities: Drama activities, singing or playing a musical instrument, dancing, art and craft activities, creative writing, creating digital content, screen-based activities, reading for pleasure.

ABS data technical notes:

  • Values marked with an asterisk (*) indicates the estimate has a relative standard error of 25% to 50% and should be used with caution.
  • Values are not reported if the relative standard error exceeds 50%, as they are considered unreliable for general use.
  • For children’s attendance and participation, values of 100% should be interpreted as representing a very high participation rate. It does not necessarily reflect that all children with this characteristic participated in the selected activity.

Further details on cultural attendance can be found on the ABS website here. Further details on participation in cultural activities can be found here.

Source: Based on ABS data. Attendance at Selected Cultural Venues and Events, 2017–18 (cat no. 4114.0); Participation in selected Cultural Activities, 2017–18 (cat no. 4921.0)

Analysis of ticket buying data

TEG Group is a leading ticketing, live entertainment and data analytics company in Australia and has significant national coverage through partnerships with premier venues and events in both metropolitan and regional centres.

TEG Ovation, a data, marketing, and research division of TEG provided anonymous ticket buying data for the financial years 2018–19, 2019–20 and 2020–21 for each federal electorate, with six measures presented across arts and sport events. These are defined below. Electorate data was assigned based on address of residence from the TEG Ovation customer database and measures are shown in comparison to the national average.

While the data presented in this section is limited to TEG Ovation database of venues and events and does not include free, unticketed events, it provides valuable insights into the buying behaviour of arts and sports audiences in Australia and provides further evidence that these groups are not mutually exclusive.

Event categories:

  • Arts: those who bought tickets to arts events. Arts includes all live performance events including festivals, theatre, exhibitions, concerts, comedy, school performances.
  • Sport: those who bought tickets to sport events. Sport includes all competition events and would excludes events such as charity or exhibition matches.
  • Any event, arts, or sport: those who bought tickets to arts and/or sport events.
  • Both arts and sport: this includes a subset of people from the first two categories above, those who bought tickets to both arts and sport events.

Measures

  • Average no. of tickets per buyer: The average number of TEG tickets purchased by ticket-buyers in the financial years 2018–19, 2019–20 and 2020–21 (electorate average compared to a national average)
  • Average no. of events per ticket buyer: The average number of separate TEG events for which ticket-buyers purchased tickets to in the financial years 2018–19, 2019–20 and 2020–21 (electorate average compared to a national average)
  • Average total spend per ticket buyer: The average amount spent on TEG tickets by ticket buyers in the financial years 2018–19, 2019–20 and 2020–21 (electorate average compared to a national average).
  • % buying tickets to events in their own electorate: The proportion of TEG ticket buyers who purchased tickets to events held in their own electorate in the financial years 2018–19, 2019–20 and 2020–21 (% in electorate, compared to % of all Australian ticket buyers who bought tickets in their respective electorates).
  • % buying tickets to events elsewhere in the state: The proportion of TEG ticket buyers who purchased tickets to events held in other electorates in their own state/territory in the financial years 2018–19, 2019–20 and 2020–21 (% in electorate, compared to % of all Australian ticket buyers who bought tickets in other electorates in their respective state/territories).
  • % buying tickets to events interstate: The proportion of TEG ticket buyers who purchased tickets to events held interstate in the financial years 2018–19, 2019–20 and 2020–21 (% in an electorate, compared to % of all Australians who bought tickets interstate).

A note on data for 202021: this period saw restrictions on travel and public gatherings in many parts of the country to protect Australians from the COVID-19 pandemic. These restrictions had a significant impact on live entertainment and associated ticket-buying activity. The overall number of ticket-buyers across Australia was much lower than previous financial years for all event types. This has resulted in the magnification of effects from the smaller number of people who did buy tickets and were able and willing to travel out of their electorate and/or state/territory for events. This is reflected in the data for the electorates that recorded ticket-buying activity, resulting in very large variations compared to national averages.

This is also true for part of the 2019–20 financial year where the later part of that period was affected by COVID restrictions. However, the effects are less obvious given it was not the entire period that was affected.

Source:  TEG Ovation

Electorate demographics

This shows the total population of the federal electorate and age group breakdowns based on 2017 Estimated Resident Population ABS data. And the median weekly household income based on the 2016 Census of Population and Housing.

Source: ABS Discover Your Commonwealth Electoral Division, 2019 

Cinema data

This section presents the number of cinemas, screens and seats mapped to each federal electorate based on cinema address. This includes major cinema chains, drive-inns and independent cinemas open as of March 2022. Seasonal screening venues are excluded. Cinema data provided by Numero on behalf of the Motion Picture Distributors Association of Australia (MPDAA) are complete and accurate to the best of their knowledge as of March 2022.

Source: Numero, Motion Picture Distributors Association of Australia (MPDAA) 2022.

Further information on the arts by location

Online location-based resources from industry bodies and established sector organisations that allow users to search for further local arts information.

Industry

Cultural and creative employment

The number of people employed across cultural and creative occupations within each federal electorate was provided by the ABS from the 2016 Census.

This section focuses on occupations considered by the ABS to be within three separate categories of cultural, creative and both cultural and creative, as classified in the ABS Cultural and Creative Satellite Accounts. Occupations have been included within the coverage of the satellite accounts based on their skills according to the Australian and New Zealand Standard Classification of Occupations (ANZSCO).

According to the ABS, ‘cultural’ is generally used to describe activities which communicate symbolic meaning (e.g., beliefs, values, traditions), require human creativity as an input, and potentially contain intellectual property. ‘Creative’ refers to activities for which human creativity is a particularly significant input. An activity can be both ‘cultural’ and ‘creative,’ and this category considers the overlaps between ‘cultural’ and ‘creative’ so that they are not duplicated.

The full list of cultural and creative occupations included can be viewed on the ABS website here.

Source: Based on ABS data. Census of Population and Housing Customised Data Report.

Cultural and creative businesses

The number of businesses within the cultural and creative industries for each federal electorate was provided by the ABS. Data is shown for businesses operating at the end of each financial year: 2015–16, 2016–17, 2017–18, 2018-19 and 2019-20.

Business counts are presented by employment size and turnover size to show the range of cultural and creative businesses within the electorate. Non-employing businesses includes individual artists and sole traders, with further breakdowns for small businesses of 1–19 employees and larger businesses of 20+ employees. Further details on employment and turnover definitions can be found on the ABS website here.

Businesses in the cultural and creative industries have been included within the coverage of the satellite accounts based on their predominant industrial activities according to the Australian and New Zealand Standard Industrial Classification (ANZSIC). The full list of cultural and creative industries included can be viewed on the ABS website here.

Source: Based on ABS data. Counts of Australian Businesses including Entries and Exits, Jun 2014 to Jun 2017 (cat. no. 8165.0).